Engage Parents During an Unusual Back-to-School Season

Back-to-school season will be here before we know it, and will also look a bit different than it did last year. How can your brand reach parents as they’re preparing for the new school year ahead? 

Our research reveals trends in messaging around school-related topics. We also have insights into what parents are feeling about school post Covid-19.

  • 52% of people discuss back-to-school in messaging
  • Over 72% of people plan to shop in-store this season
  • 26% of parents list PPE as an essential part of their shopping list this year

Learn how your brand can be part of the conversation around back-to-school to connect with parents as they prepare for the new school year.

Download the full report.

Download the Report