Conversational Data Trends During COVID-19: The Conversation Continues

Conversations Are Changing

The world has experienced a major change in daily life within the last month alone, and conversations have followed suit. At Holler, we’ve noticed a shift in communication around certain topics as COVID-19 has progressed. Check out our latest messaging insights in the wake of COVID-19. 

*Data from March 5- April 5

Messaging As a Whole is On the Rise... Still

A few weeks back, we reported that message volume was up 26% since the beginning of March. New data shows that number has climbed to 30%. As we remain socially distanced for longer, the need to communicate virtually continues to steadily increase.

Dining is Different

Being able to meet up with a friend for dinner or go out to lunch with colleagues has come to a temporary halt. As people shift to a shelter in place lifestyle where ordering in replaces dining out, the conversation around how we eat has also changed.

  • Grocery         +221.19%
  • Cook              + 73.26%
  • Delivery          +34.69%


And At-Home Mixology is on The Up

Unfortunately, we’ve seen bars and restaurants around the country shutter in an effort to increase safety measures. But, that hasn’t stopped people from keeping the party going at home. 

Nielsen reported a 55% spike in alcohol purchases in mid-March. Liquor stores are considered an essential business during this time, keeping the industry and people’s glasses full. 

As people host video chat Happy Hours and find new and creative ways to enjoy virtual cheers, the conversation around drinking at home has also increased.

  • Liquor              +171.18%
  • Alcohol             +113.91%
  • Wine                  +32.90%
  • Beer                    +17.16%


People are Staying Fit Despite Gym Closings

While commuting to work isn’t an option and all other social activities are off-limits, people are finding new ways to pass the time. 

The fitness industry has taken a hit due to the closing of gyms and wellness centers, but companies like Peloton and fitness influencers across social media have quickly adapted by providing consumers with free app trials and at-home workout options. And the chat about exercise is just as active.

  • Exercise           +151.18%
  • Workout           +125.72%


And Other Activities are Helping Pass the Time

Aside from exercise, people are finding new ways to stay busy. For some, it’s the perfect opportunity to find a new hobby or accomplish a goal that once seemed impossible. Streaming and gaming services are also coming in handy; Internet usage was up 70% in mid-March and streaming up 12%, both a result of sheltering in place orders.

  • Game         +132.65%
  • Art               +74.89%
  • TV                +48.71%
  • Binge          +40.64%


Empathy Remains at the Forefront

We previously reported an uptick in empathetic content, with things like “thinking of you” and “safe” skyrocketing. That remains true now, especially on Venmo. People are using the payment platform for different reasons during COVID-19. Payments are more philanthropic, including donations to local businesses and meal funds for healthcare workers. Holler created new tailored content in line with these types of payments and Venmo’s Pay it Forward mission. 

New data shows that this “Be Well” pack of content is the most widely used across Venmo right now. It also reveals that although philanthropy is on the forefront, people are still using the platform to pay for shared bills as they normally would.

Pack Usage:

  • Be Well             40.00%
  • Shared Bills      20.00%


We’re All in This Together

The greater conversation has changed immensely since COVID-19 altered daily life. As a society, we’ve learned to quickly adapt to a new environment, and continue to do so each day. 

This new data shows that not only are we keeping in touch, the things we’re talking about are a direct result of our current situation. It also provides a glimpse into how brands can become part of the conversation in messaging to help people better connect even when we’re physically apart.