The saying “laughter is the best medicine” is with good reason. Especially in trying times, people lean on humor as a coping mechanism and as a way to foster happiness among others. In the wake of COVID-19, humor is being used frequently both in private messaging and on social media.

In this new data report, we discuss what emotions are being expressed most online during COVID-19, how humor helps fuel happiness in communication, and how brands can become a part of the conversation by leaning into levity to connect with people in messaging moments.

Some key takeaways:

• 69% of people share humorous content online
• 60% of the content is shared in messaging
• 78% of people are happy or excited to see funny ads

There’s a lot more where that came from. Download the full report to discover new insights on how to leverage humor as a brand in messaging!